1996 Kevin Keegan 'I Will Love It' T-Shirt

With the 1995-96 season reaching its climax, in early April, Manchester United played at home to to Leeds United. The visitors had their goalkeeper sent off early in the first-half so defender Lucas Radebe replaced him and performed heroically, only beaten by a late Roy Keane winner.

Afterwards, as they had played so well, Alex Ferguson accused the Leeds players of 'cheating their manager' Howard Wilkinson, saying they raised their game because of who they were playing and would not put in the same effort against Newcastle later in the month, live on Monday Night Football. 

After the Magpies won that clash at Elland Road 1-0 to keep their title hopes alive, manager Kevin Keegan launched into his famous 'I will love it' rant, exasperated by the 'slanderous' comments Ferguson had made about the Leeds players earlier in April.

This AWDis 180gsm T-shirt is a high quality, relaxed fit garment, utilising PurePrint fabric, a premium, 100% cotton material specially engineered for printing. Made from Better Cotton, supporting sustainable and ethical farming practices which improve soil health and reduce water usage, it uses fine ring-spun yarn to create a smooth, tight knit, ensuring sharp, vibrant designs.

Chest (inches): S 36, M 40, L 44, XL 48, 2XL 52, 3XL 56, 4XL 60, 5XL 62. Garment sizes are approximate and for guidance only.

Care instructions: machine wash @ 30c; tumble dry on low heat; cool iron if needed; do not bleach; do not dry clean.