Project JAG - the positive side of AI

Project JAG - the positive side of AI

After watching Everton at Goodison Park on a cold, dark, rainy winter's Saturday evening in the 1970s, we would walk back to the car (often paying a small ransom to the scallies 'minding' it) and put the radio on to listen to the other results.

Sports Report, Radio 2

At five o'clock on Radio 2's 'Sports Report' they would be read out by James Alexander Gordon (JAG) in his instantly recognisable voice and you could tell the result just from his tone - he described this himself as being happy for the winning team and sad for the losing one.

James read the classified football results every Saturday on the BBC for almost forty years, from 1974 to 2013. He sadly died in 2013 but his voice, with the agreement of his family, has been brought back to life thanks to the use of Artificial Intelligence (AI).

You can find out more about this project at and if you have access to Twitter/X you can listen to the day's results via @JAGResults.

The people behind it are also providing match reports, like this one, using AI.

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